MUMBAI, March 24, 2018 /PRNewswire/ --

In line with its efforts on curtailing wastage of energy and spreading awareness about resource conservation, RR Kabel to join the Earth Hour movement on 24 March, 2018.

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One of the leading wires and cables manufacturers, RR Kabel is planning to do something extremely unique for Earth Hour. This year, RR Kabel is switching off its website for an hour to save energy and electricity, and urges people to do the same. Their mission is to remind people to switch off the devices and equipment in solidarity with global efforts to secure the resources of our planet.

Through this initiative, RR Kabel aims to promote the Earth Hour movement with a digital blackout on their website, for an hour.

Commenting on the initiative, Kirti Kabra, Director, RR Kabel said, "We welcome everyone to participate in this temporary blackout for 'Earth Hour.' We believe even a small step like this, can have a big impact."

Chris Higgins, Business Head, IdeateLabs says, "Using a very simple and innovative technique, the idea was to join the global movement and help the brand stand for the greater good. In a low-involvement category, where grabbing viewer's attention is the crucial part, our strategy is to contribute towards benefiting the society."

About RR Kabel:

With 20 years of expertise in wire manufacturing, several global quality certifications and with the recently awarded Power Brand India 2017, RR Kabel has gone on to become one of the leading wires and cables companies in the world. It has pioneered various wire designs, technology and applicability. Its mission of cutting edge research has continually enhanced the efficiency, reliability and safe conduction of electricity.

About IdeateLabs:

IdeateLabs is a full-service digital marketing company with offices in Mumbai, Delhi and Dubai, and a team of more than 100 Digital Marketing Professionals. With the chaotic overload of information in the digital world, the Team Ideate knows the importance of creating relevant and interesting digital solutions. IdeateLabs' client list exceeds 50 well-known Indian and international names such as AutoDesk, Hiranandani Communities, Invesco Mutual Fund, NeoSports, Edelweiss Tokio, Brand Factory, Hafele, Kalpataru, Elica, Franklin Templeton to name a few.

Media Contact:
Monica Patel
Sr. Executive - PR, IdeateLabs

Source: RR Kabel