MUMBAI, December 6, 2017 /PRNewswire/ --
Presence of industry stalwarts, celebrities, insights and entertainment makes the IMP show an evening to remember
UBM India, India's leading B2B exhibitions organiser, felicitated the nation's most preferred jewellery brands at The Sofitel, Mumbai, under the umbrella of its one-of-a-kind initiative, India's Most Preferred (IMP) for the jewellery retail industry in India. Through this exclusively crafted campaign, UBM India added to its catalogue of year-long engagements in the jewellery portfolio, unmatched in the exhibitions business.
The gala India's Most Preferred 'unveiling show' was a starry evening of style, insights, entertainment and celebration, and had industry stalwarts and thought leaders, jewellers, celebrities and fashionistas in attendance. The packed-to-capacity do was the culmination of a grand nationwide quest for India's most popular jewellery brands.
The IMP initiative by UBM India stemmed from the proactive role it plays in connecting the community and establishing superior standards within it. The survey to find out the most preferred brands was conducted in association with MRSS, the only market research organisation in India listed on the Bombay Stock Exchange. Undertaken in over 20 cities across India, the survey respondent profile comprised SEC A1 and A2 with an annual household income of INR 12 Lakh or more. The survey based itself on factors such as jeweller trust factor, collection and range of products, brand recommendation, product & service quality, overall brand recognition and recall.
The gems and jewellery (G&J) market in India is highly fragmented, and home to more than 5,00,000 players. However, a change in consumer profile along with socio-economic factors, have resulted in the domain rapidly transforming to accommodate an increasing number of favoured global, national or regional brands.
The chosen brands announced at the 'unveiling show' were accorded glittering trophies designed especially for the occasion by famed jewellery designer Poonam Soni. They will now have the exclusive privilege to license the prestigious IMP logo for all their marketing engagements, such as online campaigns, hoardings, press announcements, product packaging and advertising. The cover design of a sophisticated coffee table book was also launched that will profile these much-loved brands, their inspiring growth stories, how they have carved a niche and have risen up the popularity index and their vision for the future.
Speaking at the unveiling of India's Most Preferred initiative, Mr. Yogesh Mudras, Managing Director, UBM India, said, "UBM India's due diligence process in the form of India's Most Preferred is an apt step forward, after having catered to the jewellery sector through exhibitions in New Delhi, Hyderabad, Kolkata and Chennai, along with awards, conferences, road shows, and luxury and mini shows. India is known for its love of precious jewellery and through our expertise in the sector, we found a rapid transformation in the tastes and preferences of the urbane, well-to-do millennials who seem to favour global, national or regional brands in a vastly fragmented market. At UBM India, we are very cognizant of listening to the customer's voice, and discovering for ourselves, who the customer's favoured brands are -- and why? Through IMP, we found out that a blend of jeweller trust factor, collection & range of products, brand recommendation, service quality, and overall brand recognition and recall are the crucial factors."
He added, "My heartiest congratulations to the brands felicitated under the IMP initiative. The list of the most preferred brands was arrived at through exacting, intensive and independent research and survey. These brands will, I am sure, continue to raise the bar for the industry, and inspire other players to do so as well, thereby enhancing India's rich legacy in jewellery."
UBM India is the country's leading jewellery show organiser with four shows in India currently (Delhi, Kolkata, Chennai and Hyderabad). Globally, UBM organises exhibitions in Hong Kong, Taiwan, Europe and Istanbul. The G&J sector plays a significant role in the Indian economy, contributing around 6-7 per cent of the country's GDP. In the coming years, growth in the G&J sector will be largely contributed by the development of large retailers/brands which are guiding the organised market and creating opportunities to grow. An increasing penetration of organised players also provides variety in terms of products and designs.
The list of the brands felicitated at the India's Most Preferred Unveiling:
List of felicitated brands Anand Jewels Pvt Ltd Bharti Jewellers Pvt. Ltd- Mumbai B.K. Saraf Pvt Ltd Jewellers Ganpati Jewellers Hazoorilal Legacy Jewellers J S Solitaire Jagmohan Lal Shivratan Lal Jewellers K.K Jewels Kalaneedhi Jewellers, Patiala Kashi Jewellers Khurana Jewellery House Leela Jewels Mahabir Danwar Jewellers Pvt Ltd Manepally Jewellers Mangatrai Jewellers Since 1905 M.O.D Signature Jewellery Mor Jewellers Motisons Jewellers Ltd Ranka Jewellers, Pune Ranujee Jewellers Shobha Shringar Jewellers Shree Menghraj and Bros Swarn Shree Jewels Takat Gems India Tibarumal Gems & Jewels Vishal Metallurgical Works AVR Jewellers Chennai Diamonds Jewellers Pvt. Ltd DP Jewellers Fiona Solitaires GRT Jewellers NAC Jewellers Navrathan Jewellers Pvt Ltd P.N Gadgil Jewellers Pvt Ltd. Prince Jewellery Saheli Jewellers Sawansukha Jewellers Pvt. Ltd Waman Hari Pethe Jewellers Nakshatra World Joyallukas Senco Gold & Diamonds Tanishq TBZ - The Original
About UBM India:
UBM India is India's leading exhibition organizer that provides the industry with platforms that bring together buyers and sellers from around the world, through a portfolio of exhibitions, content led conferences & seminars. UBM India hosts over 25 large scale exhibitions and 40 conferences across the country every year; thereby enabling trade across multiple industry verticals. A UBM Asia Company, UBM India has offices across Mumbai, New Delhi, Bangalore and Chennai. UBM Asia is owned by UBM plc which is listed on the London Stock Exchange. UBM Asia is the leading exhibition organizer in Asia and the biggest commercial organizer in mainland China, India and Malaysia.
For further details, please visit http://www.ubmindia.in.
About UBM plc:
UBM plc is the largest pure-play B2B Events organiser in the world. In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors - from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions.