MUMBAI, April 17, 2018 /PRNewswire/ --

A unique nationwide quest to identify and celebrate India's favourite brands in the Travel & Tourism space 

UBM India, the country's biggest travel show organiser, is pleased to announce the launch of India's Most Preferred (IMP) - Travel & Tourism Brands.

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IMP will comprise a nationwide quest for India's most preferred travel and tourism brands, and conferring on them, the exclusive privilege to license the prestigious ÍMP logo for all their marketing engagements, such as online campaigns, hoardings, merchandising, press announcements, product packaging and advertising. A sophisticated coffee table book will also be created, profiling these much loved brands, their inspiring growth stories, how they have carved a niche and risen up the popularity index and their vision for the future.

Significantly, the brands that make the grade will be felicitated at the gala India's Most Preferred Unveiling show, a televised glamorous evening of style, insights, entertainment and celebration in the midst of industry stalwarts.

Speaking on the announcement of India's Most Preferred - Travel & Tourism Brands, Mr. Yogesh Mudras, Managing Director, UBM India, said, "We are proud to launch 'India's Most Preferred' in the Travel & Tourism sector this year, when we also celebrated the gala silver jubilee edition of SATTE, our leading B2B travel trade engagement show. Owing to its expertise in domain, and spurred by the success of IMP in the jewellery sector last year, UBM India is impeccably placed to launch IMP in the T&T arena. Through our work in the sector, we identified a critical need to know which brands are most preferred among potential consumers, in a market spoilt for choice and divided by categories. So far, we have catered to the industry through exhibitions, content, awards, conferences and road shows and our due diligence process through IMP is a fitting step forward."

He added, "The list of the most preferred brands is being arrived through exacting, intensive and independent research and survey and we are sure our Coffee Table Book will be a toast to the excellence of the travel and tourism domain."

The IMP initiative has previously been undertaken by UBM India for the jewellery domain last year to spectacular results and feedback. 

Tourism in India has significant potential considering its rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty. The Travel and Tourism domain is also a potentially large employment generator besides being a significant source of foreign exchange for the country.

Foreign tourist arrivals (FTAs) in India increased 18 per cent year-on-year to reach 723,000 in September 2017. Similarly, FTAs on e-Tourist Visa in India increased 71 per cent year-on-year to 118,000 in September 2017.

India is expected be ranked among the top five business travel markets globally by 2030, as business travel spending in the country is expected to treble until 2030 from US$ 30 billion in 2015.

The IMP initiative by UBM India stems from the proactive role it plays in connecting the community and establishing superior standards within it. The survey to find out the most preferred brands is being conducted in association with renowned research agencies. Undertaken in over 20 cities across India, the survey respondent profile comprises SEC A1 and A2 with an annual household income of INR 12 Lakh or more. The survey will base itself on factors such as brand recognition and recall, service quality, brand recommendation, customer loyalty and buying behaviours and consideration. The study and survey comprises both the consumers (B2C) and Stakeholders (B2B) in 50:50 ratio.

IMP travel and tourism will have the below categories for brands:-

  1.        Tour operators
  2.        Hotels
  3.        Resorts & Clubs
  4.        Car rentals
  5.        Online travel agencies
  6.        Tourism boards & destinations among others.

The IMP logo will be the benchmark that will make consumers understand which brands have higher and better mind space amongst regular travellers and business stakeholders. 

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About UBM India:  

UBM India is India's leading exhibition organizer that provides the industry with platforms that bring together buyers and sellers from around the world, through a portfolio of exhibitions, content led conferences and seminars. UBM India hosts over 25 large scale exhibitions and 40 conferences across the country every year; thereby enabling trade across multiple industry verticals. A UBM Asia Company, UBM India has offices across Mumbai, New Delhi, Bangalore and Chennai. UBM Asia is owned by UBM plc which is listed on the London Stock Exchange. UBM Asia is the leading exhibition organizer in Asia and the biggest commercial organizer in mainland China, India and Malaysia.

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About UBM plc:  

UBM plc is the largest pure-play B2B Events organiser in the world. In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors - from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions.

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To know if a particular brand has made it to the list, please call Ritesh Indulkar at: +91-9664-21-9292  

Media Contact:
Roshni Mitra
UBM India
Mili Lalwani
UBM India

Source: UBM India Pvt. Ltd.