According to International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker 2017 Q3, OnePlus continues to strengthen its market share in the premium online smartphone market in India with 62.2% market share, maintaining its lead over incumbent smartphone giants Apple and Samsung in online channels.
OnePlus captured 12% share of the premium smartphone shipments in India during Q1, 2017 and the share has more than doubled to 28% in just two quarters. The brand witnessed its best ever quarterly sales in India in the third quarter this year, almost doubling its volumes and market share annually and was the fastest growing brand in its segment, quarter on quarter. The other key highlights of Q3 2017 are as follows:
- OnePlus 5 was the top selling smartphone overall (above $400) with 24.74% share, well ahead of the flagship model from Apple and Samsung
- OnePlus, an Amazon exclusive, further consolidated its leadership on online channels as its volume share increased from 57.1% to 62.2% during the quarter (above $400 segment)
- In terms of overall ranking, OnePlus grew 120% y-o-y during Q3 2017 and debuted at No. 8 in list of top 10 brands in India (based on value)
After the successful launch of the OnePlus 5, the brand is now all set to unveil the latest and much-awaited OnePlus 5T on November 16, 2017. The buzz around the OnePlus 5T has further increased following the announcement of the launch as the tickets for the world’s first simulcast live launch in theatres in 5 cities were sold out soon after going live. Registrations for the early access sale on Amazon.in and oneplusstore.in on November 21, 2017 are now open.
OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit oneplusstore.in