AHMEDABAD, India, October 12, 2017 /PRNewswire/ --
- This new store is Ahmedabad's third store; offers a wide range of innovative exterior and interior car detailing services
- Over 300,000 cars detailed since 2011 through franchisees and brand owned centres
3M Car Care, India's single largest organized player in the car detailing sector announced its 100th store launch in Ahmedabad, today, making this the third store in the city. The inauguration was marked by a ribbon-cutting ceremony by Mr. Ajay Jain, Vice President, Automotive Aftermarkets Division, 3M India. The new store, an exclusive outlet spread across 1,500 sq. ft. and located opposite Memnagar Fire Station, offers a wide range of car detailing and other differentiated services, specifically designed to cater to the personalized taste of car owners.
- Car exterior paint refinement
- Interior cleaning
- Anti-germ treatment (99% germ elimination)
- 3M Paint Protection Films
- Car Anti-corrosion treatments
- Full Car Wraps & Decals
- NoMAD™ Car Mats
- Car Wash
- DIY range of products
3M's focus lies in expanding beyond metro cities and Ahmedabad is an exemplary market, which reflects the aspiration and demand in such markets.
Being pioneers in organized Car Care business, 3M India enjoys market share of close to 50% in the same segment. Since the inception of its first store in 2011 in Bangalore, 3M has established its centres across 32 cities in India. Owing to the success of their franchising model, the business has grown exponentially and continues to grow around 40% y-o-y.
Commenting at the store opening, Ms. Debarati Sen, Managing Director 3M India Region said, "The occasion of the launch of our 100th store is indeed a proud moment and a very significant milestone for our Automotive Aftermarkets Division in India. 3M Car Care Centres took shape in 2011 as an innovative concept, which has burgeoned and matured into an undisputed market leader in the detailing sector, keeping up with changing trends in the industry. In the past 6 years, 3M Car Care Centres have serviced over 3 lakh cars across tier 1 and tier 2 cities. We are humbled by the trust and loyalty that our customers have invested in us."
Mr. Ajay Jain, Vice President, Automotive Aftermarkets Division, 3M India said, "The launch of our 100th store is a significant landmark not only for our Automotive Aftermarket business but also for the entire establishment of 3M India, its partners and customers. Cars remain a subject of pride and aspiration, and we have witnessed a strong appreciation for our services from car owners and their families as it helps taking care of their prized possession. Given the growing interest of the car owners in car detailing services, we are extremely delighted to expand our footprint in Ahmedabad, this being our third outlet in the city and fifth in Gujarat, reinstates our commitment to provide the best-in-class experience for the car owners."
3M's Car Care business today is seen as a trusted partner for most OEMs and automotive aftermarket. It has established credibility and achieved maximum recognition from the likes of Toyota, Honda, GM, Tata, Volkswagen, Ford, Mahindra, Renault, Maruti Suzuki, Hyundai, etc.
Aimed at offering superior value through the best quality and service to its consumers, 3M Car Care has an innovative portfolio of affordable products and services which include:
Exterior detailing involves a wide range of services like paint sealant, power shine, which protects the paint of the car from environmental damages and restores the shine of the car. Products like windshield cleaner, wipers, car shampoo, polishes, waxes, tyre dressing, ensure that with the DIY range one is able to maintain the showroom look of the car.
Interior detailing services include 3M Nomad™ Car Mats, deep cleaning of the whole interior cabin using specialized techniques and products such as 3M Interior GermKleen, which ensure 99.9% bacteria removal from 21 different parts of the car, dry vacuuming interiors, dashboard cleaning, engine cleaning, degreasing and so on.
Anti-rust Treatment is essential to protect not just one's car underbody but also door panels as rust weakens the body of a car, causes squeaks, noises and exposes the parts to chipping. Using 3M Underbody and Internal Panel Protection Treatment, the car under chassis and doors are insulated, thereby resistant from corrosion, rusting, abrasion, etc.
3M™ Paint Protection Film is a transparent durable Urethane Film specially designed to preserve the beauty and integrity of automotive finishes. It helps protect a vehicle's paint finish from scratches, harsh conditions and other potential sources of damage on the road viz. stones, sand, road debris and bug acids. 3M™ Paint Protection Film can be applied on the hood, fenders, bumper or the painted surface of the car. It keeps the car looking new and maintains the resale value of the car.
Personalization is an all-time favourite affair of car lovers who want their personal mark of stamp on their cars or want to stand out. 3M offers a range of material solutions from graphic imagery to stylish film finishes to full body wraps or roof wraps for perfect customization and personalization of exterior vehicle bodies. These films are easily removable and don't affect the OEM original paint, giving one's car the makeover it deserves.
3M is the global innovation company that never stops inventing because we are passionate about making progress possible. Our people capture the spark of new ideas and transform them into thousands of ingenious products and practical applications that help make people's lives better. With $30.8 billion in sales and operations in more than 70 countries, 3M sells more than 55,000 products and employs more than 88,000 people worldwide who collaborate actively to design, manufacture and engage in the delivery of innovative products and services.
3M leverages its diverse 46 technology platforms that combine in unique and imaginative ways, leading to innovative solutions for a variety of markets like Industrial, Healthcare, Safety & Graphics, Energy and Consumer. In 2014, 3M Company was granted its 100,000th patent in the United States.
3M in India
3M was established in India in 1988 and has completed more than 29 years of operations. 3M headquarters is based in Bengaluru with branch offices at Mumbai, Gurgaon, Pune, Kolkata, Hyderabad and Chennai. 3M leverages its global innovation expertise to develop homegrown solutions that address unique needs of diverse customers in the Indian market. 3M has invested in Innovation Centers at Bengaluru and Gurgaon to boost local product development and its manufacturing footprint is spread across Bengaluru, Pune and Ahmedabad. From products that improve manufacturing efficiency and impact improved healthcare delivery to safety markers that help increase road visibility, everyday kitchen and home care aids and car care products; today, 3M innovation touches millions of Indians - making lives easier and better.
Consulting Associate, Genesis Burson Marstellar