NEW DELHI, January 12, 2018 /PRNewswire/ --

- Campaign aims to create unique content for people pursuing dual passions on social media

Honor, Huawei's e-brand for digital natives, today announced a social campaign -'TrueMe' with Inspired Traveller in line with its aim to bring out the unique stories of people who have been brave enough to pursue dual passions. A campaign aimed at creating a social movement to bring out brave stories for all those who have pursued their dual passions and to see one person from two different lenses and celebrates achievements of such people. 

Taking forward the dual camera legacy, the Honor 9 Lite is tailor-made for the smartphone photography enthusiasts of this generation. With cutting-edge technology and innovation, Honor has revolutionized the camera technology segment. Honor started with the 'Honor 6 Plus' series which had a dual 8-megapixel rear sensor. This was followed by Honor 6X, Honor 8 Pro and the recently launched Honor 7X. While the Honor 6X comprised of an innovative dual-lens rear camera consisting of a wide aperture range, the Honor 8 Pro was quintessentially focused on enhancing the power of its optical lens; thereby enabling users to explore and discover various photography aspects.

'TrueMe' campaign showcases the usage of dual camera(s) that celebrates people through dual lenses highlighting their two diverse passions. It also creates the perfect opportunity for users to encourage the use of smartphones creatively. This urges users to upload short videos of themselves to sharing their stories while adding the hashtags #MaxYourBeauty #Honor9Lite and tagging @hihonorindia for Instagram and @honorindia on FB along with the caption. The 'TrueMe' campaign will see stories from influencers like:

Yash Rane

Zaid Salman

Aamir Wani

Streets of Mumbai

Navaneeth Unnikrishnan

Inspired Traveller

Photographers of India

Indian Photography 

Prateek Talreja

The campaign which will culminate in a contest curated by Inspired Traveller ( ), will run across a 3-day cycle per influencer, wherein 9 influencers will share their stories and prompt people to publish their entries. To participate in the contest users have to upload their stories with the hashtags and tagging.

The contest will result in 9 lucky winners get the golden opportunity to grab the upcoming Honor 9 Lite. The contest will also run on the social handles of the social influencers.

'TrueMe' is valid throughout India except for some Indian states where it is prohibited by law. While the participation in the contest is voluntary, it implies that participants agree to all Terms & Conditions of the contest. Further information on submission of entries and timelines will be shared by the social media influencers on their handles. All Post to begin with @Honor India for FB, @hihonorindia on Instagram and should include #MaxYourBeauty #Honor9Lite.

Honor's upcoming offering, the Honor 9 Lite is equipped with a quad camera which empowers one's inner photographer, a sleek glass unibody for a premium look to the smartphone.

Honor is set to take the Indian market by storm with a feature packed smartphone, which urges people to 'Explore More', the incredible beauty around them and create unrivalled experiences and memories.

Honor Facebook Page -

Honor Instagram Page -

About Honor 

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, 'For the Brave', the brand was created to meet the needs of digital natives through Internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.

Contact information
Huawei Media Contact:
Priyanka Seth

Ritwik Sharma

Fleishman Hillard India Contact:
Prateek Sharma

Source: Huawei India