Business Wire India

Amway Attitude Shining Star
Amway Attitude Shining Star

  • Kaamya Bhawsar, Rekha Handa and Vrushali Garg were adjudged Attitude Shining Star, first and second runners up respectively
  • Nihar Parikh & Akanksha Kumar were adjudged Satiniqued & Bright and Beautiful
  • Ms. Sumita Chakraborty, Editor, Stardust, Ms. Daljeet Kaurr, Ms. India Universal, Actress & President of IAWA NGO, Himanshoo Malhotra, Actor & Founder, Share and Grow presented the award
Amway India, country’s largest Direct Selling Company organized a dazzling Fashion Show – ‘Attitude Shining Star’ in Mumbai on 15th July 2017. Attitude is Amway’s entry-level premium brand, offering a range of skin care and cosmetic products specially created for the youth. The evening was a myriad display of colors and talent as the Amway direct sellers who are its Brand Ambassadors walked the ramp with style.

Building on the brand persona, the fashion show displayed youthfulness and vibrancy through its themes – ‘ ‘Frame your Attitude’, ‘ Masquerade Carnival’ and ‘Go Glam’

Kaamya Bhawsar was crowned as Amway Shining Star on the criterion of her attire, attitude and talent; Rekha Handa and Vrushali Garg were the runners up and Nihar Parikh and Akanksha Kumar were crowned as ‘Satiniqued’ & ‘Bright and Beautiful’

The female contestants marked their presence by wearing vibrant Attitude colors, while the male contestants walked in their alluring style which spelled magnificence.

The jury panel included, Ms. Sumita Chakraborty, Editor, Stardust, Ms. Daljeet Kaurr, Ms. India Universal, Actress & President of IAWA, NGO and Himanshoo Malhotra, Actor & Founder, Share and Grow

Speaking on the occasion, Ms. Anisha Sharma, Category Head, Beauty & Personal Care, Amway India, said, “Every edition of the Attitude Fashion Show receives immense love and great response from our audience. The fashion show is the best way to showcase the brilliant talent that our direct sellers possess. Our Attitude range represents the vivacious and vibrant Indian youth and the products complement the Indian skin.”

Attitude is an entry level premium brand, targeted specifically at the Indian youth. The brand offers a range of skin care products and a range of bold color cosmetics for the youth. Its skincare portfolio has a variety of products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and the newly launched Be Bright range of products. At Amway, we believe that beauty is all about attitude!
About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.

Globally, Amway is over 57 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1200 patents granted and another 500 patents pending. Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.
Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care, and Home Care through individuals who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use.*

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand**. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is the world’s #1 direct selling premium beauty brand ***. Amway India also offers ‘Attitude’, a premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.

Amway India is aggressively entering into newer categories. Most notably, the company has launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Recently, Amway has forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam.

*As per Amway Refund Policy.

**Source Euromonitor International Limited. Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2015.

***Source Euromonitor International Limited; Beauty and Personal Care 2016, Premium Beauty and Personal Care 2016 edition, Premium Beauty and Personal Category; retail value sales,UBN,2015 data.

 Source Euromonitor International Limited
Source: Amway India