BENGALURU, March 8, 2018 /PRNewswire/ --
7EDGE , an internet first company has recently launched its People7, a people-based marketing and measurement solution for B2B businesses.
(Photo: https://mma.prnewswire.com/media/651659/7Edge_People7.jpg )
Launching the solution, Mr. Ashu Kajekar, CEO, 7EDGE said, "Digital technology and digital marketing have evolved over several years. For a long time, marketers and organizations have been trying to create ads that are targeted towards their intended customers. However, the fragmented nature of digital platforms as well as user data they obtained created limitations in creating ads that would be consistent and reach their audience wherever they are and whatever device they use."
Ashu further added, "The maximum marketers have achieved till date is to understand user habits, preferences and intent by placing cookies and pixels on their devices through their web properties and touchpoints. Yet, this practice too is limited in delivering consistent ads to the intended buyer. With the recent advancements in digital technology and data intelligence, organizations and marketers will now be able to eliminate this challenge and reach out to actual people instead of cookies alone."
People-based marketing represents an industry shift from device/cookie targeting or sitelist targeting to targeting real people using identity resolution technology. Marketers can now connect to the ideal audience and deliver a cohesive customer experience by targeting the right users at the right time, with the right message, across multiple devices and channels.
People7 targets only the companies and decision makers who have the highest propensity to buy their offerings. Rather than marketing to an industry, it leverages account based marketing coupled with intent and functional targeting for driving personalized campaigns for their target accounts.
7EDGE is an Internet First company enabling the digital transformation of brands and businesses. Its strategic consulting services help organizations harness the true potential of the Internet for successful business outcomes. 7EDGE believes in its ability to strategize, solve, and scale, by leveraging the best of Internet trends and technologies thus enabling enterprises, start-ups, and entrepreneurs achieve their business goals in a wide range of industries and across geographies.